The international economic situation is not optimistic, furniture export enterprises are rapidly transforming

国际经济形势不景气 出口家具企业急寻转型路

According to statistics, in July 2011, the unemployment rate in the United States reached about 9%, and the demand decreased. This will undoubtedly bring certain drawbacks and obstacles to the development of furniture exports to foreign markets. According to the furniture export data for the first half of 2011, the export value of furniture in China from January to June was US$18.05 billion, a year-on-year increase of 14.04%. And compared to last year, in the Russian office furniture market, Chinese-made furniture accounted for about a quarter of the market.


Although this is a very impressive achievement, due to the impact of trade barriers, furniture export tariffs will increase, and the price will increase rapidly, so the price of cheap furniture will win consumers' favor. Directly led to many domestic foreign trade furniture companies facing great export pressure.


Catering to the domestic consumption level, the rapid transformation of foreign trade furniture


Due to the current economic downturn in Europe and the United States, it is in a weak state, even if it recovers in a short period of time, there will be a certain buffer period. While being affected by the foreign economic crisis and trade barriers, coupled with the regulation of the upstream real estate policy of the domestic furniture industry and the downstream attitude of consumers, the development of the entire furniture industry is even more difficult.


Therefore, some people pointed out that if the products provided by the enterprise are recognized by consumers, it is not only necessary to provide products that consumers love and need, but also proportional to the consumption power.


According to relevant data, as of October 2011, the total income of our residents was 8,324.66 billion yuan, an increase of 13.5% over last year. At the same time, due to the continuous improvement of domestic policies and the continuous development of the economy, the income of domestic residents will also show a growth trend. Under the dual pressures at home and abroad, many domestic furniture companies have begun to seek breakthroughs in the country, from outside to inside, in order to develop.


According to preliminary statistics, the country now has about 13.7 people, and nearly one-third of the population has become a modern emerging Internet. There have been a lot of online shopping experiences, and a considerable number of people have tens of thousands of online transactions.


In this regard, industry insiders pointed out that if the traditional furniture industry is moved to a new e-commerce platform, it can avoid the adverse effects of furniture exports, and win a good market with the support of domestic consumers and nearly 500 million netizens.

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